Available for new projects · Replies in 0–4 hours
I'm Ashish Kumar, a marketing professional working across technical SEO, AI search (AEO & GEO), WordPress engineering and social distribution — 100+ projects and 4,873+ billable hours delivered with a 5.0★ rating on Upwork.
Profile
The operating model
Most agencies sell one of these. The value is that they reinforce each other — the technical foundation feeds the content, the content earns the citation, the citation earns the click, and the measurement tells us which part to fix next.
For eleven years I've worked at the intersection of technical SEO, AI-era search and conversion-focused web development — mostly with small teams who need one person who can diagnose, build and report without hand-holding.
That means I'll crawl a site, fix the taxonomy and schema, ship the page templates, write the content brief, and then track whether Google — or ChatGPT, Perplexity and AI Overviews — actually cites it. Nothing gets called a win until it shows up in Search Console and Analytics.
I work white-hat, document everything, and keep the handover clean enough that your in-house team can run with it after the engagement ends.
Services
Twelve service lines that work as one growth architecture — technical foundations, AI visibility, content, and the social distribution that makes the rest compound.
Diagnose & fix
Crawl, indexation, internal linking, schema and page-level optimisation that moves rankings you can attribute.
Answer engines
Structure content so ChatGPT, Perplexity, Gemini and AI Overviews quote you instead of a competitor.
Generative visibility
Build the authority signals, statistics and structured facts that large language models actually retrieve.
Build
Fast, secure, editor-friendly WordPress builds — custom themes, Elementor Pro and WooCommerce.
Beyond templates
Hand-built sites for businesses that have outgrown templates — fast, accessible, SEO-architected from the first commit.
Reach & engagement
Full-funnel social across Instagram, Facebook, LinkedIn and TikTok — strategy, content and paid amplification.
Words that rank
Search-intent mapping, briefs and edited long-form that reads like a specialist wrote it — because one did.
Motion
Hook-first short-form edits with captions, pacing and sound design built for retention, not just aesthetics.
Design
Brand-locked carousels, ad creatives and post sets that hold up as a grid and as a single frame.
Authority
Digital PR and editorial placements earned on relevance — never a link farm.
Local
Map-pack visibility for clinics, restaurants and service businesses that live on local intent.
Commerce
Product taxonomy, collection hierarchies and PDP templates for stores that outgrew a flat catalogue.
Capabilities
No tools listed that I haven't shipped with. If your project needs something outside this list, I'll say so before we start.
Capability profile · self-assessed, six disciplines
How we work
Every engagement starts with evidence and ends with a handover your team can run.
Full crawl, Search Console and analytics review, competitor gap map, and a commercial-intent keyword plan.
You get: prioritised fix list scored by impact vs effort.
Taxonomy, URL structure, internal linking, schema and page templates designed before a single word is written.
You get: sitemap and content map you can sign off in one call.
Development, content production and on-page work shipped in weekly increments with a Core Web Vitals budget.
You get: staging previews and a weekly Loom walkthrough.
GSC, GA4 and AI-citation tracking reviewed monthly, then rolled back into the roadmap.
You get: one dashboard, plain-English reporting, next month's plan.
Case studies
A selection of engagements across tech communities, e-commerce, healthcare, hospitality and real estate.
Education · Study in France · ebep.fr
IoT · Fleet tracking · abhed.violetlabs.in
Software development · violetlabs.in
Hospitality · Edmonton, Canada
Real estate · Virginia, USA
Travel · FIFA World Cup 2026
Pharmaceuticals · Chandigarh, India · brenmedbiotech.com
EdTech · Launch campaign
Coaching · SEO, AEO & social
Beauty retail · Dubai, UAE
Local services · California, USA
Photography · Aarau, Switzerland
Your numbers next
Send me the URL and I'll come back with the three highest-impact fixes — free, no pitch deck.
Selected work
Feed ads, stories, carousels and LinkedIn posts — the creative that actually ran across education, pharma, hospitality, real estate, SaaS, coaching and retail. Select any one to see it full size.
Testimonials · 5.0★ across 50+ contracts
Every review below is from a verified Upwork contract — hourly, fixed-price and retainer engagements.
“Delivered at a remarkable speed, was considerate in his documentation, very prompt in our communications and provided a professional 5-star experience! I would recommend you look no further.”
“Outstanding experience — completed the work with the highest attention to detail and the most prompt service I've ever had on Upwork. He listened to my directions and was very reliable.”
“Ashish is a diligent freelancer. He adheres to instructions and ensures his best to keep his customers happy. I am delighted having him on board for maintaining my SEO.”
“Ashish has a deep understanding of technical SEO and Core Web Vitals. His crawl audit gave us an exact roadmap that fixed our indexing bottlenecks in under two weeks.”
“Working with Ashish has been effortless. His asynchronous updates via Loom and Slack kept our team informed without needing useless meetings.”
“The schema work and Shopify collection canonicalization resolved duplicate index issues immediately. Our organic sales jumped by 40% in month two.”
5.0★ average from 50+ verified contracts · $20K+ earned · 4,873+ hours tracked
Read reviews on UpworkCredentials
Platform certifications on top of a computer science degree — so the technical work is built on more than tooltips.
$20K+ earned · 4,873+ tracked hours · 5.0★ from 50+ contracts
Google Analytics Individual Qualification — event streams, conversions and attribution.
Certified search specialist — commercial intent, quality score and paid/organic synergy.
Dual credential covering omnichannel growth strategy and CRO engineering.
Storefront architecture, inventory navigation, collection hierarchy and product schema.
Semantic architecture, responsive layouts, database optimisation and secure plugin management.
Algorithms, databases, HTTP and server architecture — the foundation under every technical fix.
Engagements
Begin with a milestone, scale into a retainer, or book hours when you need a specialist on call.
| What you get | Starter scope$100/project | Most high-impactRetainer$350/month | Advisory$10/billable hour |
|---|---|---|---|
| Delivery window | 2 days | Ongoing | On demand |
| Core pages: meta & schema | 5 pages | Unlimited | As booked |
| Technical Search Console diagnostic | |||
| Core Web Vitals maintenance | – | ||
| Contextual link acquisition | – | – | |
| Monthly GA4 / GSC report + Loom | – | – | |
| Async Slack / WhatsApp access | – | ||
| SMO & CapCut video support | – | – | |
| Time-tracker verified logs | – | – | |
| Best for | One focused fix | Compounding growth | A specialist on call |
| Start here | Order | Start retainer | Hire hourly |
Before you ask
SEO gets you ranked in classic search results. AEO structures your pages so answer engines can lift a direct reply from them — featured snippets, voice answers, AI Overviews. GEO is about being part of the source material those generative models retrieve and cite. They share the same foundation: clean technical structure, clear entities and genuinely useful content.
Technical fixes often move within days — indexation, coverage errors, Core Web Vitals. Meaningful ranking and traffic shifts usually land in weeks 6–12 depending on site age, competition and content velocity. AI citation visibility tends to lag rankings by a further month or two.
Most of my work is exactly that. I plug into your team, hand over documentation and record walkthroughs so nothing lives only in my head. If your developers prefer tickets, they get tickets.
One dashboard (Looker Studio or GA4), a monthly plain-English summary, and a Loom walkthrough of the changes. Weekly written updates during active build phases. No 40-slide decks.
Search Console and Analytics access, a login for your CMS, your three biggest commercial priorities, and one hour of your time in week one. That's enough to run the audit and propose the roadmap.
Contact
I read every message myself and reply within 0–4 hours on working days. No forms that disappear into a CRM black hole.
Please expect a response within 4–8 hours.
Ready when you are
Send your URL and I'll reply with what I'd change first — free, and specific enough to act on.
Content studio
The content I make for brands — swipe it.
Reels, carousels, story sets and link posts. Same brand system, different formats: one idea cut for the feed, the story tray and the LinkedIn timeline.
I touch a single keyword. 42s · 18.4K views · 1.2K saves
the only search box
anymore. Swipe to slide 02
headline wins? A64% B36% Swipe up · 3.1K votes
six months Search Console · Q1 → Q3
The ranking moved.
Here's the log.”
optimisation, plainly. 36s · 11.2K views · series 04
12 formats in the kit · carousels, reels, stories, stat cards, LinkedIn posts
Get the content kit